Portsmouth, NH (PRWEB) January 05, 2012

Just a few short weeks ago, Rick Santorum was just a little-known presidential hopeful with a better chance of winning American Idol than becoming President of the United States. However, marketing expert, Charles Gaudet, reveals how Ricks uncharacteristic dress code created a marketing edge that has the other candidates scrambling to catch up.

We live in a plain vanilla world where people and businesses look similar to one another, says Gaudet, but people want to be entertained and they want to talk about something different. Boring doesnt make the news, if you want to be talked about, do something different.

Gaudet is referring to Rick Santorums sweater vest. While the other Presidential Candidates are fancying the traditional high-priced suits, Rick shows off his trademarked short sleeve sweater vest. This fashion statement is now the beneficiary of millions of dollars in free publicity between a Twitter Feed (@FearRicksVest), website (FearRicksVest.com) as well as cartoons, videos, clothing and jokes quoting Rick by saying Sleeves slow me down!

Gaudet says that there are lessons in Ricks accelerated road to recognition that every Entrepreneur should consider for creating a better marketing advantage for your business. They are: